You’re awake at 2 am with, feeding your new baby and trying desperately to get him back to sleep. You’re tired and you haven’t had a solid sleep in what feels like years. You find yourself on Facebook killing some time. You see an ad, promising you a quick transformation with flat abs. Sounds good seeing that you’ve been trying to do this all on your own and nothing is working. You click on the ad, see that it includes workouts, meal plans and an accountability group. Sounds