

Sex & Shame In Fitness Marketing Isn't Empowering. What You Can Do To Make Peace.
Yesterday, I had posted an article in my free Facebook coaching group from Girls Gone Strong called Why Fat Shaming Doesn’t Promote Health and What You Can Do Instead. Then, I explained it had been 2 years since I stopped having my clients weigh themselves. I had seen dozens of women step on that scale and feel like they had failed themselves. To me this is a shameful practice and sets the wrong tone when anyone starts a fitness program of any kind. There are other methods of


Fat-Loss Doesn't Have To Be The Only Goal
About ten years ago, I started my personal training career at a small women’s gym here in London, Ontario. Since then, I have worked with hundreds of women and the strong majority of them set fat-loss as their primary fitness goal. It was surprising when a client set strength or performance as their main goal. Even working with women in their 60’s 70’s and my oldest client who was 80, had set some sort of fat-loss goal. Fat-loss or weight-loss is nothing new in the fitness in